Driving Sales Success: Strategy and Management

The quest to stay at the forefront of marketing has led Chris to author two books. The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age, is a Wall Street Journal and Amazon bestseller. In addition, Chris's passion for learning and helping others succeed has made him one of the highest-rated instructors at The University of Texas, teaching digital marketing, leadership, and strategic communications.

Through all of the changes in marketing and technology, Chris has been consistently able to identify and build the best practices needed to keep his clients ahead. He instructs, leads, and inspires teams by showing them what is possible for their organization by bringing the right ideas and frameworks together to propel them to new heights.

Cara Biasucci is Director of Ethics Education at the Center for Leadership and Ethics at McCombs School of Business, and Creator and Director of Ethics Unwrapped, an award-winning ethics video series and educational program. She is also a Strategic Advisor for the Scientific Citizenship Initiative at Harvard University, where she leads multimedia content development. Her latest book, co-authored with Robert Prentice, is a primer on behavioral ethics.