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Cultivating an ethical company culture is not just about hiring ethical people. It also requires an understanding of the common pressures, illusions and group dynamics that lead good people to make unethical choices.

Using the research of behavioral ethics, which studies how and why people make the ethical (and unethical) decisions that they do, Cara Biasucci and Robert Prentice will introduce you to a few of the moral illusions that allow most people to make poor moral choices while simultaneously believing that they're "good people".

We'll discuss issues such as:
  • How individuals can convince themselves to make poor moral choices.
  • How work culture can lead good people to make unethical decisions.
  • What research tells us about how to avoid these traps.

Robert Prentice

Professor of Business Law and Chair, Department of Business, Govt & Society, McCombs School of Business

Robert Prentice teaches business law and business ethics at the McCombs School of Business at UT-Austin. He is the Ed & Molly Smith Professor of Business Law, Chair of the Business, Government & Society Department, and faculty director of Ethics Unwrapped. Professor Prentice has won more than sixty teaching awards, published several textbooks, and written approximately seventy law review articles on securities law, business ethics, and accountants’ liability.

Cara Biasucci

Director of Ethics Education, Center for Leadership and Ethics, McCombs School of Business
Cara Biasucci is Director of Ethics Education at the Center for Leadership and Ethics at McCombs School of Business, and Creator and Director of Ethics Unwrapped, an award-winning ethics video series and educational program. She is also a Strategic Advisor for the Scientific Citizenship Initiative at Harvard University, where she leads multimedia content development. Her latest book, co-authored with Robert Prentice, is a primer on behavioral ethics.