Master of Science in Marketing

10 Months | UT Campus | Full-Time

Ranked #2 among the nation’s best master’s programs in marketing, this degree is designed for the next generation of data-savvy marketers. By blending strategy with analytics, it prepares students to lead in a fast-changing digital economy.

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Application Open

We are currently accepting applications

Duration

10 Months (July - May), 36 Credits

Location

UT Austin Campus
Austin, Texas

Why A Master's Degree in Marketing?

10 MONTHS TO A STEM-ELIGIBLE MASTER'S DEGREE

Your future in marketing starts here. Grounded in applied marketing analytics, this program will prepare you for a marketing career in a new economy – a world where data, decisions, creativity, and action are intertwined.

Students will receive the marketing groundwork and transformative data analytics training, differentiating it from traditional graduate marketing degrees. You will explore how analytics drive marketing decisions and strategy. With this balanced training, you will be prepared to work and lead in a variety of industries.

You’ll graduate with the ability to apply quantitative and qualitative skills, market analysis, and creative insights to develop an industry-changing marketing strategy with an MSM from Texas McCombs.

MASTER'S IN MARKETING

Best Master's in Marketing (Public U.S.)

QS World University Rankings

MASTER'S IN MARKETING

Best Master's in Marketing (in the U.S.)

QS World University Ranking

#13

MASTER'S IN
MARKETING

Best Master's in Marketing (Global)

QS World University Rankings

Drive Marketing Strategy with Data, Creativity, and Impact.

LEARN PRACTICAL SKILLS FROM TOP ACADEMICS.
Courses are taught by award-winning, industry-leading faculty who are highly engaged in student learning and success. You’ll learn from and work side-by-side with marketing experts and executives on real-world scenarios to apply the program's analytical learnings during a capstone project.

MAKE MOVES. GET YOUR MASTER'S.
The Master of Science in Marketing is a 10 month program open to anyone with a bachelor’s degree. No work experience is required to apply. In just 10 months, you can earn an MSM degree from one of the top programs in the country.

GRADUATE READY FOR YOUR CAREER.
Career development opportunities are built into the MSM program, making you the CEO of your career search. Baked into the program are exercises, activities, and skills you develop to enhance your success. We help you with the necessary skills and the network you need before you need them.

	Full-Time MBA	Evening MBA	Weekend MBA at Dallas/Fort Worth	Weekend MBA at Houston	Executive MBA
Campus Location	Austin - Rowling Hall at the University of Texas at Austin	Austin - Rowling Hall at the University of Texas at Austin	Dallas - The Centrum in Oak Lawn	Houston - UT Health Civic School of Nursing in the Texas Medical Center	Austin - Rowling Hall at the University of Texas at Austin
Curriculum	Cohort-based core with elective courses, global components, and the option to specialize in one of 20+ concentrations	Cohort-based with a general management focus, electives, and a global learning component	Cohort-based with a general management focus, electives, and a global learning component	Cohort-based with a general management focus, electives, and a global learning component	Cohort-based, executive-focused curriculum and electives, with an emphasis on leadership, strategy, and analytics
Class Schedule	Classes Monday - Thursday	Classes Monday and Tuesday evenings	Classes on alternating weekends	Classes on alternating weekends	Classes one weekend per month
Program Duration	21 months	21 months	21 months	21 months	20 months

Earn Your Master's in Marketing

Tuition

$55,600 for in-state and $59,700 for out-of-state.

In Residence Program

Attend classes in-person at the UT Austin campus.

10 Months

Graduate with your master's in marketing in just 10 months.

Join A Powerful Career Network

Find your next career opportunity with support from one of the nation's strongest alumni career networks.

Connect with a Deeply Engaged MSM Advisory Council

Network with more than 100K McCombs Alumni

Grow Your Professional Community From Day One

Apply Yourself At McCombs

The application for the MSM Class of 2028 is open.

Apply With Confidence

Applying to grad school can be intimidating, but the admissions team is here to support you every step of the way. They offer in-depth guidance to the admissions process and answers to commonly asked questions.

Connect With Admissions

Texas McCombs MS Programs has four application rounds and admission is offered on a rolling basis.

Round 1: October 13, 2026
Round 2: January 12, 2027*
Round 3: March 30, 2027
Round 4: May 4, 2027

*Deadline for international applicants

Explore Admissions

Frequently Asked Questions

What is the program start date?

Applications for the incoming class of 2028 are now open. Classes for anyone who submits an application between August 2026 and May 2027 will begin classes in July 2027.

How is the program delivered?

The Master of Science in Marketing program will delivered as an in-residence program on the UT campus in Austin.

Is tuition different in-state versus out-of-state?

Yes. In-state tuition is $55,600, and out-of-state tuition is $59,700.

What are the application deadlines?

The application is now open. Texas McCombs MS Programs has four application rounds listed on our admissions page with corresponding decision release dates. We encourage you to apply as early as possible, as later rounds are filled on a case-by-case basis and based on availability.

What tests are required for the application?

GRE or GMAT test scores are optional for all applicants. International students must submit either an official Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS) or Duolingo English Test (DET) score (exceptions may apply).

I am an international applicant. Can I apply after the final international deadline?

No. The final international deadline is set in order to allow time for visa processing. Additionally, due to a high volume of applications, we cannot accept applications after the final deadline.

Can I apply as a current undergraduate at UT?

Yes you can. Current UT Austin undergraduate students can apply using the MS Bridge Program admissions option for all four full-time Master of Science programs.