Master of Science in Marketing

10 Months | UT Campus | Full-Time
Are You Interested in a Master of Science Degree in Marketing?
Learn more about joining the MSM program at The University of Texas at Austin.
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Duration
10 Months, 36 Credits
Location
UT Austin Campus

Why A Master's Degree in Marketing?

10 MONTHS TO A STEM-ELIGIBLE MASTER'S DEGREE
Your future in marketing starts here. Grounded in applied marketing analytics, this program will prepare you for a marketing career in a new economy – a world where data, decisions, creativity, and action are intertwined.

Students will receive the marketing groundwork and transformative data analytics training, differentiating it from traditional graduate marketing degrees. You will explore how analytics drive marketing decisions and strategy. With this balanced training, you will be prepared to work and lead in a variety of industries.

You’ll graduate with the ability to apply quantitative and qualitative skills, market analysis, and creative insights to develop an industry-changing marketing strategy with an MSM from Texas McCombs.
#2
MASTER'S IN MARKETING
Best Master's in Marketing (in the U.S.)
QS World University Rankings
#1
CAMPUS ENVIRONMENT
Best Business School Campus Environment
Princeton Review
#6
CLASSROOM EXPERIENCE
Best Business school Classroom Exerience
Princeton Review

Earn An In-Demand Marketing Degree in 10 Months

LEARN PRACTICAL SKILLS FROM TOP ACADEMICS.
Courses are taught by award-winning, industry-leading faculty who are highly engaged in student learning and success. You’ll learn from and work side-by-side with marketing experts and executives on real-world scenarios to apply the program's analytical learnings during a capstone project.
MAKE MOVES. GET YOUR MASTER'S.
The Master of Science in Marketing is a 10 month program open to anyone with a bachelor’s degree. No work experience is required to apply. In just 10 months, you can earn an MSM degree from one of the top programs in the country.
GRADUATE READY FOR YOUR CAREER.
Career development opportunities are built into the MSM program, making you the CEO of your career search. Baked into the program are exercises, activities, and skills you develop to enhance your success. We help you with the necessary skills and the network you need before you need them.

Earn Your Master's in Marketing

Tuition
$50,500 for in-state and $55,500 for out-of-state.
In Residence Program
Attend classes in-person at the UT Austin campus.
10 Months
Graduate with your master's in marketing in just 10 months.

Join A Powerful Career Network

Find your next career opportunity with support from one of the nation's strongest alumni career networks.
Connect with a Deeply Engaged MSM Advisory Council
Network with more than 100K McCombs Alumni
Grow Your Personal Business Community From Day One

Apply Yourself At McCombs

The application for the MSM Class of 2026 opens this fall!
Apply With Confidence

Applying to grad school can be intimidating, but the admissions team is here to support you every step of the way. They offer in-depth guidance to the admissions process and answers to commonly asked questions.
Application Deadlines

Round 1: October 15, 2024
Round 2: January 14, 2025*
Round 3: April 1, 2025
Round 4: May 6, 2025
*Final deadline for international applicants

Start Your Application Today

Frequently Asked Questions

What is the program start date?
The MSM full-time, on-campus program kicks off in July 2025.
How is the program delivered?
The Master of Science in Marketing program will delivered as an in-residence program on the UT campus in Austin.
Is tuition different in-state versus out-of-state?
Yes. In-state tuition is $50,500 and out-of-state tuition is $55,500.
What are the application deadlines?
The application opened ion August 28, 2024. There will be four rounds of applications deadline. Specific dates are listed above. 
What tests are required for the application?
GRE or GMAT test scores are now optional for all applicants. TOEFL or IELTS for all international students are required (waivers are available).
I am an international applicant. Can I apply after the final international deadline?
No. The final international deadline is set in order to allow time for visa processing. Additionally, due to a high volume of applications, we cannot accept applications after the final deadline.
Can I apply as a current undergraduate at UT?
Yes you can. Current UT Austin undergraduate students can apply using the MS Bridge Program admissions option for all four full-time Master of Science programs.